Ashish Williams
Founder, Mergify
With over 20 years of leadership in the media industry across Singapore, South Africa, China, and India, Ashish has driven agency growth and transformation at scale. His experience spans client leadership, organizational design, and building future-ready agency models. At Mergify, Ashish brings this expertise to help agencies unlock growth, improve profitability, and prepare for strategic exits.
Deepika Williams
Co-founder and CEO
Deepika holds an M.Com degree and an FMVA certification, with a decade of experience in financial services. She leads Mergify’s vision for agency valuation and profitability consulting, blending financial rigor with strategic insight. Her leadership ensures agencies align performance with value, delivering clarity, confidence, and measurable impact for every client engagement.
Our Advisory Team
Rebecca Maxwell
Capability Advisor
Based in Australia, Rebecca brings over 25 years of multi-market experience in organizational transformation and leadership development. She has advised global enterprises on change management, culture building, and executive coaching. At Mergify, she supports people and capability strategies, helping founders and leadership teams align talent with growth and profitability goals.
Ibn Arabi El Goni
EMEA Lead Advisor
Based in France, Ibn Arabi brings over 15 years of multi-market experience in digital strategy and business development. He has worked with global leaders including L’Oréal, Google, and WPP agencies. His cross-market expertise helps investors and agency executives identify high-impact opportunities and scale successfully across the marketing landscape.
Pankaj Bhawnani
Marketing Advisor
Based in India, Pankaj has more than 20 years of hands-on experience across the full spectrum of marketing — from media sales to agency leadership. A former CMO across BFSI, FMCG, fintech, and media sectors, he now advises founders and boards on brand strategy, agency partnerships, and business scaling with a sharp focus on ROI and long-term growth.
Sunil Yadav
Commercial Advisor
Based in Singapore, Sunil brings 20+ years of experience spanning Amazon, Twitch, Dentsu, WPP, Publicis, and multiple startups. With expertise in digital advertising, adtech, retail media, and gaming, he specializes in building scalable business strategies that drive revenue and innovation. Sunil has launched breakthrough adtech products across Asia Pacific and excels at creating partner networks, commercial models, and high-performing organizations for sustainable growth.
Connecting Agencies to Value and Opportunities
At Mergify, we go beyond being a listing platform — we’re a growth partner for agencies. Our mission is to unlock clarity and confidence in every stage of the M&A journey. By combining deep industry expertise with financial and strategic insight, we help agency founders maximize value, align profitability, and prepare for sustainable exits or growth partnerships.
Let's Discuss what we can achieve together
Head Office
Singapore68 Circular Road #02-01
Singapore 048422
